Concept Brands is an authorized distributor of Shock Absorber

At Concept Brands, we take pride in partnering with industry-leading names to bring premium sportswear and lingerie to retailers across Australia and New Zealand. As the official distributor of Shock Absorber, the UK’s #1 sports bra brand, we are excited to offer cutting-edge activewear solutions designed to support women in achieving their fitness goals while safeguarding their health.

About Shock Absorber

Since its inception in 1995, Shock Absorber has been a pioneer in creating scientifically engineered sports bras that combine superior bounce control with unparalleled comfort. Backed by ongoing research from the University of Portsmouth, a global authority on breast health, Shock Absorber products are rigorously tested to ensure optimal performance.

Shock Absorber sports bras are proven to reduce breast movement by up to 78%, offering women peace of mind and freedom of movement during even the most high-impact activities. These bras are more than just activewear—they’re an investment in breast health, empowering women to lead active, healthy lives without compromise.

Why Choose Concept Brands as Your Shock Absorber Wholesaler?

As a trusted dealer and distributor, Concept Brands ensures retailers have seamless access to the Shock Absorber range, with features designed to simplify your wholesale experience:

• Exclusive Distribution Rights: Authentic Shock Absorber products for bulk orders in Australia and New Zealand.
• Low MOQs: Tailored to suit retailers of all sizes, making premium sportswear accessible to everyone.
• Live Inventory Tracking: Stay ahead of customer demand with real-time stock updates.
• Fast Shipping: Reliable delivery ensures your customers always have access to the latest designs.
• Competitive Wholesale Pricing: Maximize your margins while offering world-class products.

Key Features of Shock Absorber Sports Bras

• Advanced Bounce Control: Scientifically designed to minimize breast movement, enhancing comfort and protection during physical activity.
• Cutting-Edge Design: Features like moisture-wicking fabrics, padded straps, and seamless finishes provide ultimate comfort and prevent irritation.
• Performance Tested: Developed in collaboration with the University of Portsmouth, ensuring every bra meets rigorous standards for breast health and support.
• Wide Range of Styles: From high-impact running bras to medium-support options for yoga and pilates, Shock Absorber caters to every activity level.
• Inclusive Sizing: Available in a diverse range of sizes to ensure every woman finds her perfect fit.

Partner with Concept Brands

By offering Shock Absorber sportswear, you’re providing your customers with a trusted brand that’s synonymous with innovation, comfort, and health. With our wholesale expertise, you’ll have access to premium products and services designed to grow your business and keep your customers satisfied.

Get Started

Join Concept Brands in empowering women to lead active, confident lives with the unmatched support of Shock Absorber sports bras. For bulk orders, product details, or partnership inquiries, contact us today. Together, we’ll bring world-class sportswear to retailers across Australia and New Zealand.